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Privacy Policy

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Last Updated: August 18, 2026

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At Blue 32, we respect your privacy and are committed to protecting the personal information you provide when you visit our website, place an order, or communicate with us.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your information.

By using our website or purchasing the Blue 32 Spine Pillar, you agree to the practices described in this Privacy Policy.

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1. Information We Collect

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We may collect information you provide directly to us, including:

  • Your name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment and transaction information

  • Information provided when you contact customer support

  • Information you submit through forms on our website

  • Order and purchase history

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We may also automatically collect certain information when you visit our website, such as your IP address, browser type, device type, operating system, pages viewed, referring website, and general information about how you interact with our website.

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2. How We Use Your Information

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We may use the information we collect to:

  • Process and fulfill your orders

  • Process payments and provide order confirmations

  • Ship products to you

  • Communicate with you regarding your order

  • Respond to customer service inquiries

  • Provide information about our products and services

  • Send promotional emails or other marketing communications when permitted by law

  • Improve our website, products, and customer experience

  • Detect and prevent fraud, abuse, or unauthorized activity

  • Maintain the security and functionality of our website

  • Comply with applicable laws and legal obligations

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3. Payment Information
 

Payments may be processed through third-party payment processors.

Blue 32 does not necessarily receive or store your complete payment card information. Payment information may be collected and processed directly by our payment providers in accordance with their own privacy policies and security practices.

4. Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to help us understand how visitors use our website and to improve our services.

These technologies may be used to:

  • Remember preferences

  • Understand website traffic and usage

  • Measure advertising effectiveness

  • Improve website performance

  • Provide relevant marketing or advertising

You can adjust your browser settings to refuse or delete cookies. However, disabling certain cookies may affect some website functionality.

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5. Third-Party Service Providers

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We may work with trusted third-party companies that help us operate our website and business. These companies may assist with services such as:

  • Payment processing

  • Order fulfillment and shipping

  • Website hosting

  • Analytics

  • Advertising and marketing

  • Email communications

  • Customer support

These service providers may have access to personal information only as necessary to perform services on our behalf and are expected to handle that information appropriately.

We do not authorize third parties to use your personal information for purposes unrelated to the services they provide to us.
 

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6. Marketing Communications

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If you provide your email address or phone number, we may use it to communicate with you about your order, provide customer support, or, where permitted by law, send promotional information about Blue 32 products and offers.

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in the email or by contacting us directly.

Even if you opt out of marketing communications, we may still send you transactional or service-related communications, such as order confirmations, shipping updates, or important account information.

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7. How We Protect Your Information

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We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting information over the internet or storing information electronically is completely secure. Therefore, we cannot guarantee absolute security.

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8. How Long We Keep Your Information

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We retain personal information for as long as reasonably necessary to provide our services, complete transactions, maintain appropriate business and financial records, resolve disputes, prevent fraud, and comply with applicable legal requirements.

When information is no longer reasonably necessary, we may delete or securely dispose of it in accordance with applicable law.

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9. Sharing of Personal Information

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We do not sell your personal information simply because you visit our website or purchase our products.

We may disclose information when reasonably necessary to:

  • Process and fulfill orders

  • Provide requested services

  • Work with service providers

  • Comply with legal obligations

  • Respond to lawful requests from government authorities

  • Protect our rights, property, and safety

  • Investigate fraud or other unlawful activity

  • Protect the safety of our customers, website, and business

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10. Your Privacy Rights

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Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the ability to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Request information about how your personal information is used or shared

  • Opt out of certain marketing communications

  • Exercise other privacy rights provided under applicable law

To make a privacy-related request, please contact us using the information provided below.

We may need to verify your identity before completing certain requests.

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